In today's digital world, online advertising is a critical part of the free web we all enjoy. However, poorly implemented ads can lead to a slower browsing experience, frustrating users and diminishing engagement. Learn how to effectively load ads without impacting your page speed, ensuring a seamless user experience, and maximizing revenue opportunities for website owners.
Bringing down TBT by 30 times and migrating to Next.js helped The Ecomonic Times reduce INP nearly four times, leading to a 50% decrease in bounce rate and 43% uplift in pageviews.
INP is no longer experimental. Learn about Chrome's plan to make it a Core Web Vital in 2024.
INP optimizations helped redBus increase sales by about 7%
Rendering HTML with JavaScript is different than rendering HTML that's sent by the server—and that can affect performance. Learn the difference in this guide, and what you can do to preserve your website's rendering performance—especially where interactions are concerned.
Learn how to take your field data into the lab to reproduce and identify the causes behind slow interactions.
Large DOM sizes have more of an effect on interactivity than you might think. This guide explains why, and what you can do.
Learn how to find slow interactions in your website's field data so you can find opportunities to improve its Interaction to Next Paint.
Find out what input delay is, and learn techniques to reduce it for faster interactivity.
When loading scripts, it takes time for the browser to evaluate them prior to execution, which can cause long tasks. Learn how script evaluation works, and what you can do to keep it from causing long tasks during page load.
The Web Vitals extension now shows you more debugging information to help you identify the root causes of Core Web Vitals issues.
Learn how to optimize for the Time to First Byte metric.
A collection of the best practices that the Chrome DevRel team believes are the most effective ways to improve Core Web Vitals performance in 2023.
Learn how to optimize your website's Interaction to Next Paint.
A case study of changes the YouTube Web team made to improve performance, increase their Core Web Vitals pass rates and lift key business metrics.
By measuring real users' Web Vitals, Rakuten 24 also found that a good Largest Contentful Paint (LCP) can lead to a conversion rate increase of 61.13%.
Learn about reasons why RUM data can show different Core Web Vitals numbers from CrUX.
A case study of changes GoDaddy implemented to improve website performance for millions of sites, helping them to achieve good PageSpeed Insights and Core Web Vitals scores.
How the e-commerce fashion retailer correlated Core Web Vitals and performance metrics with business metrics, saw an increase in KPIs and built a "Performance Business Case Calculator" to drive product decisions and a performance culture.
Find out what the browser preload scanner is, how it helps performance, and how you can stay out of its way.
A case study measuring the full impact and benefits of high performance scores on Core Web Vitals.
Optimizing Core Web Vitals on The Economic Times website significantly improved the user experience and substantially reduced bounce rate across the entire website.
A project focused on optimizing Core Web Vitals and migrating to Next.js resulted in a 5% increase in conversion rates and a 87% increase in pages per session.
